26 August 2013
In the second part of this article on microbreweries, we will be taking a closer look at the industry to better understand the thinking behind craft breweries.
"When you’re sitting in a restaurant and you hear someone at another table say 'Wow! This beer is good!' about a beer you brewed yourself, well, you feel a few feet taller."
This is what Thomas Hansen had to say when asked what was the best thing about being a craft brewer. Thomas is one of the founders of Nynäshamns ångbryggeri, which started in 1988 as a private beer club for a group of friends.
After increasing interest from outsiders, they continued as a members' pub, brewing their own beer, before taking the step to a becoming a dedicated brewery in 1997. Their breakthrough came a few years later with Bedarö Bitter.
"It is one of the few beers, maybe the only one, that has been able to get into the state-controlled Systembolaget's basic range as a result of public demand", says Marcus Wärme.
Marcus, a photographer and designer, acts as the brewery's own advertising agency. The brewery does not have to invest a lot of money in marketing. "The beer has always sold itself", he says.
Today, the brewery has thirteen employees and produces around 600,000 liters of beer a year. Since 2006, it has been located in Nynäshamn's old switchgear building.